Advertising in Corporate Housing: Times Have Changed

I have been looking at a few corporate housing companies’ websites, and there are things I found that are very troubling…

Have times changed!  “Truth in advertising” really meant something when I first started this business. Now, on the internet you can make any claim and get away with it. I was just looking at some of the corporate housing companies’ web-sites and a few of their claims made me laugh. A couple of them even copied ideas I implemented long ago, and of course this is the sincerest form of flattery. But others are fooling people, and that gets me mad.

Let me continue to give you, from 32 years of experience in corporate housing, some tips on what to be aware of.  Today, there are virtual companies. They claim they have temporary housing in X cities. Not true! They use local companies–and are looking, in many cases, for the cheapest rate so they can mark it up higher. Virtual companies are fine if their main concern is to find the very best to meet your needs. They will do the shopping for you.

Check back in a week for more on corporate housing!

http://manilowsuites.com/specials.html

-Francine Manilow