The Pitfalls of Finding Corporate Housing Online

I was looking at the web sites of other corporate housing companies today and I get so upset when I read copy or see pictures that I know are grossly exaggerated or not true. What seems like centuries ago, most print, radio and TV advertising had to be factual.

Today, on the web, anything goes. Rather than complain, with my 32 years of experience in this business, I will suggest several things to look for when choosing a short-term housing provider. I welcome anyone’s comments and let’s all expand on the theme.

When looking for corporate housing, the most popular key words are: corporate housing, temporary housing, and short-term housing.

Look at the pictures. Are they real pictures of their apartments, or are they pictures of model apartments? Does the web site only show pictures of the buildings and public spaces–such as the fitness room, pool, or lobby? If so, why aren’t they showing the interiors of  their own apartments?

Hopefully, much more will follow next week.

-Francine Manilow